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Ezines are a good way to advertise and expand outside of your current market reach. It can be tricky finding a good one because it should be an ezine which topic is similar to what you are selling/promoting. In the past, I've taken ads out at Mint Marketing Tips, which is a christian business ezine for a Christian related product I was selling. I made over 50 sales from just one solo ad which netted over $1,000...well worth the $20 ad price. In an effort to build up a prospecting list, I created and gave away a free report which I advertised in DEMC ezine...that promotion earned me over 300 new subscribers.
Humbly,
Trevor Dean
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