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mon·e·tize ( P ) Pronunciation Key (mn-tz, mn-)
tr.v. mon·e·tized, mon·e·tiz·ing, mon·e·tiz·es
To establish as legal tender.
To coin (money).
To convert (government debt) from securities into currency that can be used to purchase goods and services.
In this case, to convert a visitor to your site, into money, by selling them something or generating a lead from them.
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