Affiliate Marketing Tycoon

**imported_Max** · 10-18-2006, 06:34 PM

In your opinion/experience, what makes an effective landing page?

I'm currently tweaking and experimenting with my landing pages but I'm curious to see what others think.

**motheninja** · 10-18-2006, 08:24 PM

some points off the top of my head:

1. you identifying with the customer. "i was just like you"
2. giving them a time frame to act upon "after next week, we run out of copies"
3. presenting value to the customer, they should buy your product because... it's better than the competition due to X,Y,Z and because 20 other people say so, etc.

**imported_Max** · 10-18-2006, 09:00 PM

Quote:

2. giving them a time frame to act upon "after next week, we run out of copies"

That's interesting. I have seen that done many times but I haven't yet tried that myself.

**slava75** · 10-19-2006, 01:11 AM

Google Website Optimizer: Increase conversions

Take the guesswork out of landing page testing. Website Optimizer makes it easier to determine which version of your landing page users like best. Graphical reports show which page resulted in the highest conversion rate. Complete the steps below and sign-up to participate in our beta test. We can only invite a small number of advertisers at this time, but hope to open the tool to all Advertisers over the coming months.

**xboxundone** · 10-19-2006, 08:36 PM

big key is be up front if they have to pay shipping then say that in you ad and on the landing page to many people try to "trick" people into clicking for somethign free but that usually converts less.