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To be honest, I feel that your industry will be a bit weak when it comes to affiliate marketing. Not a lot of people may be interested in the product/service that you are offering, and in turn, you will receive a small amount of affiliates, and therefore, no leads...
The problem with affiliates is that they will only market something that has high pay outs, and has something that they can get into easily...which will most likely be something they have previous knowledge about.
Your best bet would be to use your current customer base. Use the people who have already used your services, and tell them that if they refer-a-friend they will receive $XX. You can't expect many webmasters to pick up on your website though unless you offer something they just can't turn down...
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