It may just be my perception, but I think customers may be turned off by playing a game to learn how to market on the Internet.
In my mind games are for PLAYING and taking time to learn about Internet marketing in pursuit of earning a substantial income, is a serious matter and does not mesh well with a board game.
Basically I just think customers who are serious about learning how to make an income on the Internet are not going to waste their money on a board game, rather a well structured membership site and/or ebooks, cd's, etc..
Although I applaud you for coming up with something different, I would like to see the actual figures from your launch week.
But hey, maybe I could be wrong. Just MHO.
Bryan
Also, I believe there is a board that is labeled Avertise It... You may want to check that out. 
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