|
Wondering what it is?
It's Adcopy. Writing effective adcopy can drastically increase your sales.
The one simple way you can achieve this is by targeting qualified buyers in your adcopy. So many marketers make the mistake of not targeting qualified buyers when they write their adcopy, and it kills their advertising budget.
How can you do this?
One way is to add the price in your adcopy. Warning: This can kill your CTR sometimes, but the whole point is to qualify the buyer before they click your ad.
Say you were advertising a merchant's product, lets say a data entry product. Your adcopy could look something like the following:
Data Entry Work for $39
Want to Make Money Easy?
Earn $125 Every Day
YourSiteURL.com
The ad above says the price in the title. This will help filter out people who are looking for free ways to make money. The visitor is fully aware that there is a cost involved before clicking the ad.
If the person clicks this add, they are more likely in the mindset to buy, instead of "just looking".
Me and my partner Rich did a case study on the effect of including price in your adcopy at Affiliate-Inter.net. Our CTR was considerably lower, but our ROI was increased by over 20% when we reached our ceiling for each campaign.
note: this is impossible to reflect completely accurately due to changing bid prices, but we were able to maintain a fairly close average cpc... as with anything there are some uncontrollable determining factors.
One thing we did notice too, is it took considerably longer to generate enough clicks to reach our budget with the price in our title.
Which translate to faster sales with no price, but a decreased ROI -and- slower sales with the prices but a considerably higher ROI.
So I guess if you use this method (or not) - you have to ask yourself if you're willing sacrifice your ROI for more of an instant gratification effect, and vice-versa.
Bryan
__________________
Everybody's a "Marketing Expert" ... Aren't they?
|
