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A landing page is a page thatyour visitors see when they click your ads.
Typically, it will pre-sell them on your offers, giving a little desciption of
what the offer is and why it's so good.
Then you put your affiliate link at the bottom of the page and hopefully
pick up your cheque at the end of the month.
Should you use one?
It depends on the niche, the ad, the product and the quality of your
copywriting. Split testing will be the generic answer you'll get, and it's
really true.
Try with and without landing pages, and test several different landing
pages. Measure what works and what doesn't, and you'll have a killer
campaign in a month or two.
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