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Question about landing pages?
Old 01-21-2007, 09:09 PM Question about landing pages?
imported_babyboy808's Avatar
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Hi Guys,

I am currently using PPC to promote offers for CPA Empire & Max bounty.
I generally use the affiliate string given to me by these companies in the url for the ad.

1. My question is, should I use a landing page?
2. What exactly is a landing page? :001_huh:
3. Do I just create a page on one of my sites and redirect the user to the offer
page?

Thanks guys...
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Old 01-23-2007, 03:42 PM
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A landing page is a page thatyour visitors see when they click your ads.
Typically, it will pre-sell them on your offers, giving a little desciption of
what the offer is and why it's so good.

Then you put your affiliate link at the bottom of the page and hopefully
pick up your cheque at the end of the month.

Should you use one?

It depends on the niche, the ad, the product and the quality of your
copywriting. Split testing will be the generic answer you'll get, and it's
really true.

Try with and without landing pages, and test several different landing
pages. Measure what works and what doesn't, and you'll have a killer
campaign in a month or two.
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Old 01-23-2007, 07:11 PM
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Perfect, Thanks for your great responce Will. I will try both and see which works better.

All the best,
Keith
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Old 01-24-2007, 03:40 AM
Bmc
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Hello Keith,

IF you are planning on using a landing page (and yes, you definitely should) then you may find this article helpful. Here's just the beginning so you can gauge if you'd like to read the rest:

Quote:
What is this one strategy that you can put in motion to boost your affiliate sales by 20% by tomorrow? One simple thing... Landing pages.

Before I go into how to use landing pages effectively, I am quickly going to go over what a landing page is. Essentially, a landing page is a single page on your website that your traffic is sent to upon clicking on your ad or any other sort of contextual link that leads to this sort of page.

The point of this kind of page is to have outgoing links to the merchant web pages through your affiliate links. It's sole purpose is to promote the respective merchants' products through your affiliate links to earn a commission.

Landing pages are useful in many ways. Through testing, I have found a simple landing page can boost my sales by conversions 20% or even more. This is because you can use your landing page to take out all of the guess work for the visitor. If you can answer a question for the visitor, without them having to leave your landing page to do more research, you are more likely to convert that person to a sale.

Usually there are two types of landing pages. One being a testimonial type landing page, the second (and more popular) being a review type landing page. In this article I will be going over some of the key components of a review type landing pages that can explode your affiliate sales if optimized correctly.

1. A Killer Headline

A good headline is essential on any landing page. A good headline will list a major benefit of the product(s) you are promoting. This gets the attention of the visitor and tells them whether it is worth their time to stay on your page or not.

Headline Example: "Discover How You Can Add 30-50 Yards of Laser Guided Precision to Your Golf Stroke"

2. Target 3 to 7 Products

Through testing in a case study that can be found at Affiliate-Inter.net, My business partner and I have found that landing pages that target and review 3 to 7 products converted almost 18% better than promoting 1,2 or more than 7 products. 3 to 7 products keeps your visitor focused. Adding any more products can confuse your visitor causing them to leave your site forever. Less products does not give your visitor enough of a choice and they are more likely to have to do more research (off of your page) to find the best solution.
Rest of article

Hopefully will find this improve the quality of you landing pages.

Cheers,
Bmc
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Old 01-24-2007, 11:41 AM
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Hey Bryan,

Thanks alot for the link.
Excellent Article.

Keith
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Old 01-24-2007, 06:12 PM
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Quote:
Originally Posted by Bmc View Post
Hello Keith,

IF you are planning on using a landing page (and yes, you definitely should) then you may find this article helpful. Here's just the beginning so you can gauge if you'd like to read the rest:





Hopefully will find this improve the quality of you landing pages.

Cheers,
Bmc
Brian..

Thanks for posting this fantastic article.
Tim
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