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It's all about targeting, when you deal with pay for performance. If you target well, you earn lots of money for hardly any work, human or mechanized.
I joined a forum about affiliate networks earlier, thinking that the articles about how to get good results would be intelligent and about how to make information "work well", as this post will hopefully explain a bit about, but instead the article (which was not viewable without membership, hence my mistake) was about how to write good advertising copy for adsense ads to get as many sales to ebook affiliate links as possible.
If you are a person looking to create revenue online by means of the affiliate networks who make up a dozen or so legitimate mainstream networks brokering advertising sales between millions of sites and a few 1000 major retail and other businesses, then this is how you get the most money for the least expenditure/work/output...
1. Label your users: figure out age ranges, gender, job types, income types, locations
2. Consider what your users buy all the time, what they just can't help buying
3. Advertise only (or predominantly) those things, repeatedly, at your users
4. Control what the users see, as far as you can: go as far as you are allowed to control the words guiding them through the maze of advertising toward spending money
5. Always focus on the fact that you are helping them spend money and prioritize that fact above any beyond any other norms/processes
6. Choose to advertise big brands and known/established businesses who already have huge selling power, and you will see a LOT of sales per 1000heads
7. Find a way to stay at the interchange between buyer and seller - like being the particular petrol/gas station they always fill up at
8. Join as many affiliate programmes as possible (of a legitimate nature) and ensure that you always advertise all possible people, thus ensuring that you maintain your ability to guide the market away from taking away the rights of advertisement sellers in favour of advertisement buyers. (If you have 10 traders you can sell for on one concept, no single one of them will have the balls to cut you out for being assertive and holding your ground as an information producer and not allowing them to dictate too far how you go about promoting their material on your site).
Some examples of what to advertise based on the subject of your site:
jewellery: fashion, music
football: sports equipment, alcohol
politics: newsmedia,gambling, pornography
property: loans
Which also illustrates the fact that you shouldn't restrict yourself to advertising products and services only in the category of the primary thing you have on your site (which you wouldn't do if that meant advertising your competitors, but assuming you're an information site)
...but should also "cross-sell" as far as possible, since that way in 1000 people instead of having 10 sales, you can have 20 or even 40 to 50, very easily.
If your subject matter is mobile phones, you can sell a lot of music too, and maybe alcohol, and who knows what else.
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