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what's a lead with 0.00?
Old 02-02-2009, 02:28 PM what's a lead with 0.00?
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I'm pretty new at this affiliate programs game so please excuse the basic question!

Today Tradedoubler is showing that I got 3 leads but they generated no commission. The ad in question is on adwords and takes the potential customer direct to "ShopX" via my aff link, which is for a specific product.

I thought a "lead" was when someone signs up for something e.g. I have another ad on a different program which generates me commission if someone signs up for the website in question. So what does it mean in this case - is it just that the person has created an account with "ShopX" and not bought anything? And if so since "ShopX" has a cookie time of 30 days does it mean that they will have to buy something within 30 days for me to get any commission, or as they signed up today would I get commission for purchases made after that time (I'm guessing no!)?
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Old 02-02-2009, 07:37 PM Re: what's a lead with 0.00?
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Maybe it's worth clicking CONTACT SUPPORT in the bottom left of the login page and putting the question to tradedoubler themselves - I reckon you'll get the right answer that way, and it probably won't take a huge amount of time. Affiliate networks answer queries much faster than, say, google, who can take 83000 years to answer a question due to the size of their market.

I actually have successfully spoken to affiliate window and commission junction both, about my affiliate publisher account, by telephone! I think maybe I managed it with tradedoubler too. It's amazing that you can actually get that far in if you just try, even just as a publisher.

Although maybe I only spoke to them like that after first generating 100s of 1000s of pounds of business, so perhaps there's a good flag next to my name on their database! Still, it just shows that you can get good answers direct from the affiliate networks. They have very strong business practises and principles.

Google is a bit haywire but it's only to be understood - for example the number of payments they process per day is definitely now, due to the crash of banks, higher than any other institution in the world, including each individual retail bank. Google itself uses numerous retail banks for all its transactions, so its own pile of them is still way more than even the biggest retail banks - more money is handled by Google, per second, in other words, than by any bank.

(I'm compelled by the scientific need to answer the question to abandon my superstitious attempt to stop at 786 posts... religion people are all crazies anyway).

My own theories - which should NOT be taken seriously as these are wild hypotheses without any evidence and with no knowledge of what company it was and what type of lead it was...

1. It is an error, and asking them will get you some money
2. It is a cheapo rip-off bugger of a company or they've gone outdated and the control panel didn't make it easy for you to see
3. Something else

the last is great, because it means no matter what the truth is, I'm right. I suggest you use the contact button - best nip it in the bud. They CAN lose your money or mess it up sometimes and you need to give em a bit of a poke. But generally I've spent years receiving tonnes of monthly money from all the main networks incl tradedoubler and they're very good and on time and keep excellent records.

One terrible thing happened to me when I was experimenting earlier last year - I bought hits from adwords and had them sent on to a page advertising a particular loan company on an affil network - then it turns out that the loan company was no longer on the network even though its link had not fully been removed. I threw away a good 50 quid of experiment money on those goons. So watch out for other people's incompetence! The 0.00 could potentially be that. And it'd be a terrible start and a really bad impression! I've had £600 commissions show up for selling jewellery, amongst other things. It's nice to see those things clock up on your little counter.
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Old 02-02-2009, 07:48 PM Re: what's a lead with 0.00?
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Adsence rank is also calculated by relevance of words, number of clicks, geographical areas of clicks pared against geographical area of viewer, ect...
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Old 02-03-2009, 02:47 AM Re: what's a lead with 0.00?
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What's THAT got to do with it? (Back off man, I'm a scientist...)

oh no, I'm morphing into Bill Murray again.
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Old 02-03-2009, 03:56 AM Re: what's a lead with 0.00?
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Thanks - I will email them but since I haven't made any commission yet i'm small fry and will probably get ignored! Here's a screen shot of my activity from jan 1st. I'm really confused... How is it that I can have a CTR of 400-500%?

How can I get more clicks than I had impressions?

Also on my account snapshot on the home page for yesterday it says I had 28 clicks and 6 unique visitors - so does that mean that on average each visitor clicked an ad 4 times?

Another question- if someone clicks one of my ads and then doesn't buy, they get a cookie, right? So if they buy later I will get commission. But what if they click someone else's ad in the meantime which takes them through to the same shop. Do I get priority as they clicked my ad first or does the second cookie over-ride the first one?

And where is the best place to get answers to all this stuff? HELP!!!



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Old 02-03-2009, 04:24 AM Re: what's a lead with 0.00?
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CTR on tradedoubler is something to ignore if you use text links! Text links on td and afw don't always class as impressions, so they mess up the percentage. Don't worry. I get that all the time on those networks. Whatever the precise reason, it doesn't matter. The only important column (you'll discover in time) is the one at the end for "confirmed commissions"!

As for

"Thanks - I will email them but since I haven't made any commission yet i'm small fry and will probably get ignored!"

don't worry! These people NEED you. They make their money from making it easy for you to earn. Just fill out the contact form, you'll definitely hear the answers from them. Tradedoubler are a good organisation and they don't like to disregard their most VITAL RESOURCE - i.e. people like you and I.

Good luck with it. Do tell us why it's 0.00 when you find out. I expect the trader or td themselves will have a logical and proper explanation or, if it's an error, will get it fixed.

Again - don't hesitate to ask them stuff, they really do make sure that their publishers are happy. The main affiliate networks will always put their publishers' needs before those of their advertisers (we are their stock. without us they have nothing to sell to the advertisers). And your site is definitely a good one which would not be disregarded - content, not volume, is their key concern. Although they know that a happy publisher will, in time, give them good volume too.

Hope you make lots of dosh with td...

my own situation with em is funny. I use cj and afw all the time but as yet have not reintegrated td into my money machine, and currently due to a refund somewhere along the line my tally with td is -£3.20!!! Eventually I'll reintegrate them and wipe that out and start earning off em again, but there you go.
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Old 02-03-2009, 05:38 AM Re: what's a lead with 0.00?
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OK, just emailed them. We'll see what they say!

Thanks for your help Witnesstheday - I would add to your TU but it won't let me give you any more just now.
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Old 02-03-2009, 05:45 AM Re: what's a lead with 0.00?
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Ah, that's kind. Don't worry - my gain is the continued self-education! I mean if I wanna make my millions online i can't just stop with what I already know. I have to keep my eyes open and keep trying to learn more... besides I never have figured out those 0.00 leads myself (I'm sure I've had some over time, probably from cj not td) and I'd gain from knowing what they say!
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Old 02-04-2009, 08:09 AM Re: what's a lead with 0.00?
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Got an answer back from TD just now - they say:

"On this programme the sales show as leads until the items have been dispatched after which they change into sales and commission will show then as well."

Which is cool. But today I have 2 sales (whooppie doooo ) and still 3 leads, so do you reckon that makes 5 orders in all, or that the 2 sales come out of the 3 leads leaving me one lot of commission to come?

Very exciting that I now have 52p in my account. I'm off down the shops
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Old 02-04-2009, 10:48 AM Re: what's a lead with 0.00?
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Congrats! Welcome to the land of affiliate profits. Why not save the 52p for buying more traffic some time - you may find that you can make back more than you spend!
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Old 02-04-2009, 11:52 AM Re: what's a lead with 0.00?
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does the program in question have an affiliate manager if so they may be able to help. if you are running PPC most merchants have strict T&C's on this so make sure you are compliant.

re the cookie...you send visitorA on monday to Xretailer via your PPC link
visitorA then visits the site on tuesday buys nothing
visitorA then finds another affiliate site on wednesday and clicks on that affiliates xretailer link. in this instance the last affiliate will get the sale, so in short its the more recent affiliate cookie who gets the sale NOT the first affiliate who referred the consumer.

tradedoubler are extremely slow and you are right as you are a new emerging affiliate they probably wont batter an eyelid. I would track down the affiliate manager or agency who manage the program.
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Old 02-04-2009, 05:23 PM Re: what's a lead with 0.00?
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Quote:
Originally Posted by contentboss View Post
does the program in question have an affiliate manager if so they may be able to help. if you are running PPC most merchants have strict T&C's on this so make sure you are compliant.

re the cookie...you send visitorA on monday to Xretailer via your PPC link
visitorA then visits the site on tuesday buys nothing
visitorA then finds another affiliate site on wednesday and clicks on that affiliates xretailer link. in this instance the last affiliate will get the sale, so in short its the more recent affiliate cookie who gets the sale NOT the first affiliate who referred the consumer.

tradedoubler are extremely slow and you are right as you are a new emerging affiliate they probably wont batter an eyelid. I would track down the affiliate manager or agency who manage the program.

Ummmm they already got back to me - see two posts earlier than yours
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