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Why do bloggers ask so much for their ad spaces ?
Old 05-23-2010, 01:27 AM Why do bloggers ask so much for their ad spaces ?
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Hi guys
I have seen bloggers with 4 or 5 banner ads spaces spare, yet they want to charge $20 US a month to book them !

I have tried some of these and had very few hits so $ 5.00 would be a better price and they might sell more.
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Old 05-23-2010, 07:29 AM Re: Why do bloggers ask so much for their ad spaces ?
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Two reasons:

1/ It keeps the cheapskates away.

2/ They understand the REAL value of advertising.
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Old 05-23-2010, 10:20 AM Re: Why do bloggers ask so much for their ad spaces ?
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If I had 10 ad-spots on a blog, I would rather sell 5 @ $20 and have 5 "This space for sale" spots, than sell all 10 @ $5.

Anyone who can write a blog worth reading can do the same arithmetic.
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Old 05-26-2010, 06:06 PM Re: Why do bloggers ask so much for their ad spaces ?
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Quote:
Originally Posted by chrishirst View Post
Two reasons:

1/ It keeps the cheapskates away.

2/ They understand the REAL value of advertising.
I think he's being suggestive with this answer...
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Old 05-26-2010, 06:24 PM Re: Why do bloggers ask so much for their ad spaces ?
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Originally Posted by qizzle View Post
I think he's being suggestive with this answer...
It was the way he made cheap rhyme with sheep that gave him away.
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Old 05-27-2010, 02:10 AM Re: Why do bloggers ask so much for their ad spaces ?
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Isn't it obvious they want all the money they can get out of their few dozen unique visitors a day xD It's all about optimization imo
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Old 05-27-2010, 06:52 AM Re: Why do bloggers ask so much for their ad spaces ?
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Because that's the only way how you can monetize your blog.
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Old 05-27-2010, 07:07 AM Re: Why do bloggers ask so much for their ad spaces ?
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Quote:
Originally Posted by Marth22 View Post
... their few dozen unique visitors a day...
What makes you say that?
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Old 05-27-2010, 11:45 AM Re: Why do bloggers ask so much for their ad spaces ?
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Quote:
Originally Posted by chrishirst View Post
Two reasons:

1/ It keeps the cheapskates away.

2/ They understand the REAL value of advertising.

I think this pretty much sums it up

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Old 05-28-2010, 04:26 PM Re: Why do bloggers ask so much for their ad spaces ?
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Quote:
Originally Posted by C0ldf1re View Post
Quote:
Originally Posted by qizzle View Post
I think he's being suggestive with this answer...
It was the way he made cheap rhyme with sheep that gave him away.

Nay Lad, I don' wanna sleep wit' beast! Dus tha' tek me fer sum kind o' pervert??

An' wi' thee bin a Suthener, tha'll probly palm me off wi' a wether an' all!!







For anyone who doesn't speak Tyke (the Yorkshire dialect) You should watch All Creatures Great and Small
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Old 05-28-2010, 04:37 PM Re: Why do bloggers ask so much for their ad spaces ?
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Cheap!!

Sorry I misheard you I thought you said sleep!
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Old 05-28-2010, 05:12 PM Re: Why do bloggers ask so much for their ad spaces ?
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$20 is a bargain if you can't get the traffic yourself, you pay for what you get in this life
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Old 05-28-2010, 07:59 PM Re: Why do bloggers ask so much for their ad spaces ?
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There is something to be said about quality of hits, and simply getting your brand's image out there. As Chris says, these are the people who see the real value of advertising. Sometimes measuring the effectiveness of a campaign isn't as simple as looking at how many times people click an individual link or banner.

At the same time you can't simply throw your money away. Just because it costs a lot of money doesn't make automatically better than a less expensive option, or even free options. Viral marketing works well, social media works well, there are tons of avenues to advertise. Make sure you do your research before spending all your budget in one place.
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Old 05-28-2010, 10:05 PM Re: Why do bloggers ask so much for their ad spaces ?
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Quote:
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$20 is a bargain if you can't get the traffic yourself ...
Seeing as Thai is too principled to push his own services, I should add that Thai has a vibrant forum scoring many millions of page hits, and with a cultured and affluent international membership.

Advertising space is available for suitable and reputable firms. $20 would certainly be a bargain for this premium space. Possibly Thai could even be talked into an extra discount for fellow members of this forum.
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Old 05-29-2010, 05:46 AM Re: Why do bloggers ask so much for their ad spaces ?
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I also forgot to add is asking how many hits that spot has sent to other previous advertisers. If it has been known to send more clicks you may want to look at your own ad and decide if it is as good as you think it is. Or perhaps the ad is good, but doesn't appeal to the visitors of that website.
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Old 05-29-2010, 07:03 AM Re: Why do bloggers ask so much for their ad spaces ?
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This point is where the link beggars should be reading, because THIS is where relevance comes into play.

You are NOT buying advertising (links) for search engines, you buy advertising for people, and people understand relevance where search engines can cope with Apples and Oranges being fruit, the more tenuous connections such as eggs can be relevant to perfumes is very difficult to reduce to a mathematical formula. (At present}
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Old 05-29-2010, 01:08 PM Re: Why do bloggers ask so much for their ad spaces ?
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Because that's the only way how you can monetize your blog.
You can try affiliate sales too. Or beg for donations. (Hmmm... wonder if that works?)
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Old 05-29-2010, 01:32 PM Re: Why do bloggers ask so much for their ad spaces ?
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Wiki has earned millions from begging it works.
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Old 05-29-2010, 02:26 PM Re: Why do bloggers ask so much for their ad spaces ?
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Wiki has earned millions from begging it works.
Hmmm... Of course, Wikipedia has millions of loyal enquirers who are grateful for quality content. I wonder if begging would work for the likes of us?
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Old 05-29-2010, 02:48 PM Re: Why do bloggers ask so much for their ad spaces ?
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Give people quality content and they will donate.
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