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Ok, so you are talking about the kind of ads that Microsoft and Yahoo place in their Instant Messenger apps, which are "lead generating" type of links mainly for the "financial sectors such as credit cards, insurance or banks.
Those, and ads from utility companies targeted to the users locale are the most likely to generate any revenue especially if the payments are impression led rather than click led, that way you should be able to hook into the rendering engine and refresh the advert when the user reloads or refreshes a page and every user action can be used to generate an impression where appropriate.
Relying on clicks from app embedded adverts is not going to be particularly reliable.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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