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The most important thing is that a newsletter contains real content that people can actually use, and not just a bunch of promotional garbage. A lot of newsletters that claim to offer internet marketing resources, really just send a flood of emails promoting their clickbank referral links for a bunch of home based business opportunities, many of which are scams.
If you say in your ads that a newsletter offers quality content and resources, then you should send your subscribers quality content and resources, that will actually benefit them. It might be okay to recommend a product now and then, but only if it's something that you have tried yourself and actually found useful. Making every edition of your newsletter one big advertisement, will cause your users to get fed up pretty fast, and you to be flooded with unsubscribe requests.
It is also important to try and offer something that no-one else does. If your newsletter is to thrive, it must be unique, and have its own special niche.
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