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you are indeed missing the concept. i don't mean baby looking text font but something is not right between the aim niceh market and the design. I get that the twilight effect has to look like the night, but plain white needs to be softened. Please change the first text one reads to actual subject text, the congratulatory "we have been mentioned" text looks weird with an announcement that no new entries will be put up for a while. Strike while the iron is hot.
Try putting hot sleeping tip # 5 right on the main page, that sweeps your reader right into your content and message.
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