OP - The best route to go, unless you have serious programming skills, is to use a platform like WordPressMU (the MU stands for Multi-User). There are a lot of popular blogging services that use the software, including BodyBuilding.com's BodySpace
and WordPress.com (obviously). There are some others that I can't find right now, but they're out there. Check out the official WordPressMU page on the WordPress codex.
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