I blog (not even sure if it's the correct word in my case) for basically three reasons.
1. It's my on-line notebook, where I can scribble useful (rarely used) things I might forget. Like listing the branches, not tags, of a file in CVS.
2. It's a place (more blog like) where I spit out ideas on the practice of programming. The idea is, to share ideas and learn from my visitors.
3. Personal PR. It's a tough world out there for programmers. My site, and I are fairly well known in Java development circles. This helps with job searches and even more with salary negotiations.
I do run some ads. The text ads make a little more than the cost of hosting. I use a VPN for root access so, for a small site, I'm paying a little more. My server is there for me to experiment with too.
I have some targeted amazon ads (yea they're back). I set these to pay in amazon credit. So, my Amazon ads basically feed my book addiction.
There are some leftover google ads in there (I need to clean house) but, they never performed well, and they really need to go.
..... well, that the story of willCode4Beer
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