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For long term success, I would make SEO the backbone to your success. If you can rank well for a well searched for term, you'll be benefiting from long term organic/targetted traffic. So a good plan would be:
1. Do some thorough keyword research from the offset, and aim to put your keywords in the domain upon registrating.
2. Have solid on page SEO - keywords in title, description, H1 tag and in content. I usually build my sites on wordpress and use a SEO optimised theme
3. Build keyword anchored backlinks to your domain through a variety of sources, e.g.
- blog commenting (on do follow blogs)
- forum signatures
- three way link exchanges
- article submissions
- social bookmarking
- web 2.0 sites e.g. Squidoo, Hubpages
Finally, rinse and repeat
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