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A blog is a powerful tool for any webmaster. It not only adds value to your website, but can be a marketing method you can use to generate customer loyalty.
On a personal level I use both an off site blog and a on site blog. I do so for various reasons including SEO purposes. But I think the real value is that powerful tools you have at your disposal, RSS FEEDs from your blogs, allow user interaction, it gives you the ability to inform people of what you have to offer, and also provides you a platform you can use to regularly update and add content to your website.
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