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Selling Text Links and Banner Ad Spaces
Old 08-30-2007, 01:56 AM Selling Text Links and Banner Ad Spaces
mackaltman's Avatar
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Posts: 135
Name: Mack Altman III
Location: Goose Creek, SC, USA
Trades: 0
We are currently looking to create our own advertising department. Unlike most websites, you will find that our site's advertising end will be more reliable for the advertiser, and not the publisher. We are looking to provide Text Links and Banner Advertising spots. This will be on CPC and CPM basis.

Click Here for Site Statistics

In order to better explain why there is a slump at the end. We moved to a faster server. We believed that it was a must early in our development, as the increased traffic is believed to be only a forecast of the future.

All statistics are provided by Google Analytics solutions. These are also statistics provided over the past 90 days. This is to better show an example of our traffic over time.



Text Links
The text links that will be provided will be located on the left hand side of the site. The statistics that will be used for this will be by unique clicks, and not regular clicks. If we were to use regular hits, many sites would end up paying large advertising amounts and barely advertise for anyone. We hope that this will maximize your potential profit through advertising with us. By unique, we mean that only one click per IP address per 24 hour period will be logged. If a user were to click five times on your ad, we would only count it as one unique click. These links will be located on the advertising section of the left hand side of the site.

Limitations:
Headline (Maximum 25 characters)
Description Line 1 (Maximum 35 characters)
Description Line 2 (Maximum 35 characters)
Display URL (Maximum 35 characters)
Destination URL (Maximum 1024 characters)


Banner Ads:
We will be providing banner ad space on the header of the site. The banners will be provided with an understanding that you will pay on a unique CPM basis. A unique impression will be understood as being viewed once per IP address per 24 hour period. If a member were to view 200 pages on our site, only one impression will be logged. This will maximize the time that your banner will remain on the site. If you were to purchase 10,000 impressions, your site would be guaranteed to stay on the site for at least a rough estimate of 23 days. We get this estimate by taking our most users online, which is the combination of members and guests, which is 429 users. The banners rotate and are allotted at the maximum of 25 ads at any time per ad spot. Keeping our inventory low also increases visibility of our advertisers' ads.

Limitations:
Width: 468 pixels (px)
Height: 60 px

Rates:
Text Links (CPC)

100 Clicks: $0.0045 CPC x 100 = $0.45
500 Clicks: $0.0042 CPC x 500 = $2.10 (5% OFF)
1,000 Clicks: $0.0040 CPC x 1,000 = $4.00 (10% OFF)
2,500 Clicks: $0.0038 CPC x 2,500 = $9.50 (15% OFF)
5,000 Clicks: $0.0036 CPC x 5,000 = $18.00 (20% OFF)
10,000 Clicks: $0.0033 CPC x 10,000 = $33.00 (25% OFF)

Banner Ads (CPM)
5,000 Impressions: $0.330 x 5 = $1.65
10,000 Impressions: $0.313 x 10 = $3.13 (5% OFF)
25,000 Impressions: $0.297 x 25 = $7.42 (10% OFF)
50,000 Impressions: $0.280 x 50 = $14.00 (15% OFF)
100,000 Impressions: $0.264 x 100 = $26.40 (20% OFF)
250,000 Impressions: $0.247 x 250 = $61.75 (25% OFF)

CPM Rates are calculated by 25% of Google eCPM. Google eCPM is not considered to be a true estimate of a valid CPM, which is why we decided it's best to do a portion of that rate.


Visit the site by clicking here. The main website is an entertainment blog and about the community. The layout will be the exact same, and will contain the same advertisements that are in rotation at the community. Our goals right now are to focus on the community end of the site.


If you have any questions, please feel free to ask. We can/will take positive criticism. These rates are first available to the members/viewers of Webmaster-Talk.com. If these rates are found on another site, they are not valid. These rates will most likely be adjusted to fit more suitable rates once we have increased membership.
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Mack Altman III

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Last edited by mackaltman; 08-30-2007 at 04:34 PM..
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Old 08-30-2007, 04:32 PM Re: Selling Text Links and Banner Ad Spaces
mackaltman's Avatar
Super Talker

Posts: 135
Name: Mack Altman III
Location: Goose Creek, SC, USA
Trades: 0
I received a lot of messages asking what site it was, and where the statistics were. Needless to say, I was extremely tired last night. I hope that this suits your needs.
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Old 09-16-2007, 06:33 PM Re: Selling Text Links and Banner Ad Spaces
mackaltman's Avatar
Super Talker

Posts: 135
Name: Mack Altman III
Location: Goose Creek, SC, USA
Trades: 0
We have now received two advertisers that have joined with us. If there are any more advertisers interested please feel free to let me know.
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Mack Altman III

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