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It depends a lot on your traffic. We (SearchBliss) sell advertising for as little as $10/month and the highest with the most benefits is only $49/month. We also fully disclose our traffic statisticss on the sign up pages via "WebTrends", so our potential advertisers can determine the best price and pages to advertise. With systems like Adwords, charging too much just won't work out for you or the advertiser. You have to think "what would I pay", and go from there.
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