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Supply and demand, Tim. Direct traffic comes from domains, where the only cost is purchasing and running enough domains to cover all the categories, where as pop-under traffic involves paying a network of websites to serve the pop-unders. We purchase it from ad networks. In coming weeks that price may come down.
Honestly, consider purchasing traffic like joining one of those auto-surf websites where people are brought to random websites within their interest category. When someone clicks on a link in a search engine result they expect the page described in the result, but are instead brought to your site (because the domain expired and we now own it, and the traffic is in the category you're targeting). Chances are they'll leave immediately or never pass your homepage, but if enough people have an interest (say, 1 in 84, if you're comparing to a $3CPM banner campaign with 1% CTR), it's more cost effective than many forms of advertising.
Last edited by Dan Grossman; 01-24-2004 at 08:11 PM..
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