OK - - I'm confused.....

Outbound links are measured by page, not by site??

Same for inbound links??

Should all my inbound links go to my home page??

Thanks

JJ

Hi JohnJ

The algorithm is pretty complicated, and mostly unknown, but yes you're right in that page ranking is done on a per-page basis. It does also work by domain - an average metric is taken for the pages, and this in turn pulls up pages on the same domain wiith a lower rank (and reducing abnormally high-ranked pages too).

Homepage linking is normally the way to go, with outbound links on seperate pages that are less important.

Hope this makes sense

I appreciate your response. Will handle my links as you suggest.

JJ