Posts: 2,536
Location: Western Maryland
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Svenler,
In most instances that I have seen this practice, the site (you) has taken the initiative to build a number of different graphical banners, depending on the purpose and message to be conveyed. Below each of the banners is the HTML markup to be cut and pasted by the webmaster to be included on his own site. Normally the source of the image is your own webserver so they don't have to bother with copying the image to their own webserver and provides you the flexibility of changing it if and when you need to.
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—Kyrnt
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