Any ideas how they produced this total games counter on http://www.ea.com/intl/football/? Or anything i could use that is similar to this.

It doesn't use AJAX by the looks of it because nothing comes up in firebug.

Any ideas on how they update the numbers so quickly?

Probably just some javascript that updates it with no relation to a "real" value.

Its possible that when you open the page it gets the data from the server and just keeps counting up with no real data being passed to it.

Every time i refresh the page, it gives a different value, sometimes less than before. So it eveidetly just gets thet data when the page loads and increases the value by itself.