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Because one day you may want to use the field in some expression like sorting/ordering according to that date or add/subtract it to some other date, and you won't be able to (at least not correctly) because those operations doesn't work for strings.
It's better to use the existing date types and then format them the way you want them, either with i.e. FORMAT as chris suggested, or after the DB query response with whatever language you are using.
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