That's kind of a vague question....but you will need more than just HTML to implement a blog (if you don't want to manually create and upload each entry in HTML).
For starters, you server will have to support some kind of scripting languages such as ASP, PHP, Perl/CGI. Next you will need a database to store all your entries in, such as MySQL, PostgreSQL, etc.
There are many script sites that have blog scripts out there. http://www.hotscripts.com is one of them.
Also, many hosting companies offer blog scripts, shopping cart, portal, bulletin board, etc., scripts as well.
You can also look to remotely hosted blog communities as well, like http://www.livejournal.com
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