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Building a portfolio certainly seems a basic thing to do.
There are so many content driven sites out there that there is plenty of demand - however, pricing is another thing, as many articles are low priced and often made for trying to keep some fresh content but not going into any great detail.
Top publishers paying per word will need past writing examples - and as suggested, you pitching ideas to them - so specialising can increase your fees as you would be regarded more of an expert provided you had the track record.
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