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You can't guarantee media attention, and any site or practitioner that promises that is a liar, plain and simple. You can't control the media, and if you could, it wouldn't be legitimate coverage. All they can guarantee is that they'll send it to certain members of the media; not that they'll actually read it or pick up the story.
I'm a public relations professional, and am more than happy to review your release for you if you'd like some feedback for moving forward. Just PM me.
I've had clients get excellent media coverage based on a highly-paid placement on sites like PRweb. It's only a visibility factor. While the writing is incredibly important, too many people leave it at that, and assume that's enough to get coverage... it's not. Distribution is just as important, and for coverage, manual distribution is generally the most effective. Newswire services (like PRnewswire) are also effective, but more expensive (but with better targeting options and direct distribution) than services like PRweb, which are actually just distribution sites, and not newswires. Just look at the amount of major news you'll see picked up from PRweb, versus what's on actual newswires, and you'll notice a trend. One is better for coverage. The other tends to be mostly used by small business owners and webmasters often doing it for backlinks.
But back on point, if they offer a guarantee on pickups, run. Instead focus on actual newswires (like AP.org - which is free), or manually submitting to key editors and journalists in your area or niche. If you mostly want to target blogs and online outlets, using PRweb and such will possibly work for you, but you'll need to take placement (and therefore upgrades) into consideration.
Jenn
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My rates are a flat $99 per release if it's written from scratch (about half of the low-end rates most PR professionals charge - b/c of the creative, strict-budget markets I tend to target). Other than that, you can pay most distribution sites to write one for you, or post it on a business / webmaster / writing forum, and you may get some quotes. 
