Posts: 147
Name: Martin
Location: London, England
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When I outsource content, I keep the specs realistic depending on the talent of my writer(s).
If I'm after a lot of content from a cheap asian supplier, I will keep the keywords minimal. Supplying too many keywords to a less talented writer will lead to horribly written content as they try to cram phrases in where they don't belong.
On the other hand, if I'm paying a premium to a talented copywriter, I will definitely make the effort to supply him some keywords for inclusion. Not only does it help to have them for search engine performance, but helps to focus the writer so they put the right spin on the article.
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