Contextual

**Frito Pie** · 06-30-2006, 06:39 PM

Reading carefully through this article gives one a suspicious hope that yahoo might pay advertisers back for fraudulent clicks.

http://news.moneycentral.msn.com/pro...628&ID=5832881

What do you think?

**Karl89.co.uk** · 06-30-2006, 06:44 PM

I think they are doing it to keep up with the way Google handles the fraudulent clicks to stop them going to an alternative advertising company and in turn losing them quite a bit of money.

I think it's good to do, as it adds another layer of security so advertisers know they are protected against click fraud.

**insane** · 06-30-2006, 07:21 PM

wow great news from yahoo ...
But google will remain the best in Advertising

**Lpspider** · 06-30-2006, 07:27 PM

I agree with Karl. Yahoo isn't going to not do anything that Google does that is benefitial or might sway the customer.

**john546** · 06-27-2007, 04:15 AM

I always thought any network would do it as it's only right they do it really. At the end of the day the advertisers are using their services so it's only right that they give the advertiser the best they can and if there is fraudulent clicks they ban the publisher so why not give the money back to the advertiser where it should belong.

**doolols** · 06-27-2007, 03:59 PM

I don't know how current this information is - the original post was made a year ago