CPA

**Eric Louviere** · 07-10-2006, 12:19 AM

Anyone use CPA?

If so, can you share some details... pros & cons... experience... links? :alucard:

-Eric

**kensavage** · 07-10-2006, 12:29 AM

I'm sure there would be a lot of people here who whould say great things about it. It's heaven in the PPC world world using afiliates of CPA.

I'm sure the advertisers who offer CPA are making a boatload too.

I did a little test campaign for a PPA offer that gave $5.50 per lead and I ended up spending $190 for the week and made a profit of $860 and change. No charge backs yet either.

I'd exploit that more too but my credit card is close to maxed out right now and I need to pay it down with this month's check.

After that yea I plan on maxing it out in a week if I can and spend $1000. This time I'll have more keyword/s and eliminate some of the bad one's I'll be psyched if I could do over $5000 in sales.
It's real nerve racking at first cause I always thought if I dont constantly check it it will hit my max budget or for some reason go over and I get screwed. But keep an eye on it once or twice a day and just let it ride.
Optimize your keywords and filter out any crap that you see not producing.

OK now I'm winded and I'm bowing out.

**Hawaii SEO** · 07-10-2006, 12:58 AM

I manage a huge PPC campaign to a CPA metric. After everything is spent and revenue counted for the week, I analyse and report on what the CPA was. I usually refer to this as the "Cost to revenue ratio %" so I don't confuse people who aren't search marketers.

The goal is to not spend more than what the profit margin % is. If you cross that line, you're loosing money on the deal.

If the CPA looks good, I spend more money to maximize the seasonal opportunities or whatever. If the CPA sucks, I start shutting things down.

**Eric Louviere** · 07-10-2006, 05:50 PM

I dont get it. This CPA thing.

Do you know where I can learn more about it? It's not PPC but paying for actual sales, right?

Or is it for leads?

Are you paying $5.00 for an opt in?

hmm...

Any advice would be great.

Thanks!

Eric

**imported_Shan** · 07-10-2006, 06:04 PM

Quote:

Originally Posted by Eric Louviere

I dont get it. This CPA thing.

Do you know where I can learn more about it? It's not PPC but paying for actual sales, right?

Or is it for leads?

Are you paying $5.00 for an opt in?

hmm...

Any advice would be great.

Thanks!

Eric

In CPA you get paid a certain amount for leads, or registrations. There are some type of registrations where a visitor just has to click your link and submit their zip code or just their e-mail address. For these types of offers you get paid around $1-$1.50 from CPAEmpire, because these offers are completely free. The other offers like Earthlink, Blockbuster etc. pay around $20-$75+ per sale. When you sign-up with CPAEmpire or another CPA program, you have many offers to choose from. You just need to choose which advertisers you want to advertise and put them on your website. You can also put the advertiser's link in e-mails/newsletters (the websites have a code to do that). Each time someone purchases from any of the advertiser's, you get paid. You can track your statistics from your control panel. I hope this answered your questions.

**xboxundone** · 07-10-2006, 06:11 PM

Yes CPA's very from a per sale or actual per lead... some leads as the other poster suggested can be for free things and pay you as little as .50 or for somethign that someone buys could be as high as 100.00 so it varies depending on which niche you are targeting there is probably a CPA company to fit it. Some of the best CPA companies are Maxbounty and Azoogle. If you have any specific questions feel free to pm me.

**Eric Louviere** · 07-11-2006, 01:26 AM

Thanks for the advice!

I'm looking at it from the standpoint of paying per sale.

-Eric