CPA

**newtonapple** · 09-04-2007, 05:15 PM

I have a web site that brings me a very good ROI through Adwords traffic.

So I opened a new Adwords account and put my best ad variables in my campaign with about 50 keywords (all relating to my niche).

My max CPC is competitive enough to be at least on the front page.

The problem: Google has stopped displaying my ad. If it does display it it's in position 80, for example so it get no clicks.

Yesterday I deleted all but about 8 of my best keywords, still no traffic.

I am upset in that my web site converts very well but traffic isn't coming in! I could be making so much, yet Google doesn't like me!

Any suggestions? I have tried optimizing my ad variations and my keywords are very descriptive to my niche.

I fear that since I am not getting any traffic my C/I ratio is below 0.06% (which is Google's limit) my ads are not being displayed and since they are not being displayed I have no chance to improve my click-through rate; it is sort of a catch-22 situation!

Anyone experienced this before?

:yinyang:

**jesterx** · 09-05-2007, 03:49 AM

you need to change the ad make it sound unbelievable without lying...that is the key there

**xboxundone** · 09-13-2007, 05:23 PM

up your bid.

**john546** · 09-26-2007, 08:22 AM

What you have to understand with Adwords is that it's not totally based on a ppc bid system. In other words just because you are paying more per click for a keyword than another advertisers cost per click doesn't mean that you will be ranked higher than him/her.

Adwords calculates the position on where your ad should be on more factors than the cost on what you are bidding. They also take the CTR of your ad into equation plus also the landing page content, the way the campaign ad is written, etc.

**imported_907Group** · 10-02-2007, 10:38 AM

you need to provide more details.. are you linking it to your landing page? or affiliate cloaking? domain redirects? any of those adwords likely paused your ad until you fix them