CPM

**Markus** · 07-22-2006, 07:50 PM

When I entered ValueClick at the start of July, my eCPM for 468x60 banners and 160x600 skyscrapers were at 0.60/thousand impressions. Since then, every day the average CPM has decreased by about 0.02, and now my eCPM is at a pitiful 0.20 for both types of ads. What gives?

**Shpigford** · 07-22-2006, 08:23 PM

To me not only are the rates going down but so are the quality of ads. ValueClick is getting lower and lower on my tiers of advertisers.

**Mike** · 07-22-2006, 08:29 PM

Value Click has been horrid for quite some time now. Low end filler at best.

It is funny though. When I first started with them, they were great. The only thing I disliked about them is they wouldn't allow me to put ads on forums (other than popups and other types of ads I wont use).

At this point, I get much better results from TF and Burst, and both have no problems with me running ads on forums at all, and Burst used to be my worst cpm provider.

I am getting very close to just doing away with value click (or fastclick, as that is who I originally signed up with)

**slava75** · 07-24-2006, 10:42 AM

I agree that ValueClick gets worse and worse (probably, it is the impact of summer time), but it is hard to become a Casale, TF or Burst member nowadays.

What other options do we have?

**imported_junjun** · 07-24-2006, 12:46 PM

I have the same experience with ValueClick this month, altough Casale is rock bottom for me, they're fill rate has dropped to a point where I'm considering dropping them all together.

**Markus** · 08-04-2006, 10:56 PM

I'm getting a 0.13 CPM from VC right now for banners/skyscrapers, if you can believe it. I'm considering quitting VC altogether.

**Madlener** · 08-23-2006, 11:04 PM

Why stay with the big networks? Is it their software or representation services?

**GeorgeB** · 08-24-2006, 12:57 PM

Quote:

Originally Posted by Madlener

Why stay with the big networks? Is it their software or representation services?

Yes valueclicks user system is arguably the best in the industry.

Also I don't get the complaints about CPM. In VC it's quite a trivial task to simply deselect all the advertisers trying to get 15 CPM impressions on your site. You just actually have to log into your account to check it daily. Is that teh problem? Are you all not logging into your accounts and adjusting daily?

**Shpigford** · 08-24-2006, 01:35 PM

Quote:

Originally Posted by GeorgeB

Also I don't get the complaints about CPM. In VC it's quite a trivial task to simply deselect all the advertisers trying to get 15 CPM impressions on your site. You just actually have to log into your account to check it daily. Is that teh problem? Are you all not logging into your accounts and adjusting daily?

Actually it's not "that easy", you can't just deselect every campaign that doesn't haven't an eCPM of $4 and expect to have an eCPM of $4. They will only give you so much fill. If they've capped the number of times they will show a specific ad on a site then they'll start showing public-service/default ads that don't bring in a single penny.

There's a reason the $0.15 CPM ads show a large number of times more...it's because that advertiser paid to have more impressions network wide.

Sure you'll see a marginal difference in eCPM by dropping the really low ones...but the way you explained it really just isn't realistic.

**GeorgeB** · 08-24-2006, 02:07 PM

Yeah you're right I didn't explain it well.

My point was that it is pretty easy to go in and remove the cheapo advertisers. I also know that will drop your fill rate immensely. But what I left out is that that's what the defaults feature and chaining networks is all about.

That way we the publishers can simply send those impressions elsewhere.

So you remove the little guys, your fill rate drops but the impressions you do get are worth the impressions. You send those defaults to the next highest network and so on.

I know you know this... that's why I was suprised to see you say the way I explained it was unrealistic. Aren't you doing that already?

**Shpigford** · 08-24-2006, 02:23 PM

Quote:

Originally Posted by GeorgeB

I know you know this... that's why I was suprised to see you say the way I explained it was unrealistic. Aren't you doing that already?

Yeah, I know that plenty well. But like you said, you left on a major portion to your reasoning, which was why I said your reasoning was unrealistic.

**mituozo** · 09-03-2006, 10:03 AM

The best way is to organize them into a tier say e.g.

Tribal Fusion -> Burst -> Casale Media -> Value Click

Then set what you want as a minimum CPM from each e.g.
TF: Above $0.8 only -> Burst: Above $0.6 only -> Casale: Above $0.40 only -> Value Click: Above $0.20 only.

Then have some filler networks at the bottom for the remaining traffic. That way you're not losing traffic that could potentially be earning more $ on the networks lower in the chain.

E.g. some US traffic from New York in Casale Media might not return a targeted campaign whereas that same US traffic from New York in valueclick returns a very good CPM.

**smnoel** · 09-04-2006, 02:41 AM

Quote:

Originally Posted by mituozo

The best way is to organize them into a tier say e.g.

Tribal Fusion -> Burst -> Casale Media -> Value Click

Then set what you want as a minimum CPM from each e.g.
TF: Above $0.8 only -> Burst: Above $0.6 only -> Casale: Above $0.40 only -> Value Click: Above $0.20 only.

Then have some filler networks at the bottom for the remaining traffic. That way you're not losing traffic that could potentially be earning more $ on the networks lower in the chain.

E.g. some US traffic from New York in Casale Media might not return a targeted campaign whereas that same US traffic from New York in valueclick returns a very good CPM.

I run a chain, but I don't do that. I let all ads that aren't flagged type just run.

Just curious if anyone else does not do that with their chain setup.

**Shpigford** · 09-05-2006, 08:43 PM

Quote:

Originally Posted by smnoel

I run a chain, but I don't do that. I let all ads that aren't flagged type just run.

Just curious if anyone else does not do that with their chain setup.

I don't. I go through and manually filter out campaigns that don't meet a minimum CPM I have set for that ad network.

**DLGx** · 09-30-2006, 05:35 PM

Noticed their rate and ad quality going down as of late as well. Unfortunatly ValueClick is the best network any of my current sites can be accepted into.

If I can manage to up the traffic on my myspace site A LOT, then maybe I can get something better. New layout comes first though, I wouldn't accept my myspace site into any network in its current state hehe

Funny sidenote, I tried to add it to my ValueClick account but was rejected because of unsuitable content. Examples shown was a glitter graphic that had the word "DOPE" on it and some cartoon animation that was considered adult content....:thumbdown:

**imported_Max** · 09-30-2006, 09:57 PM

Quote:

Originally Posted by Shpigford

I don't. I go through and manually filter out campaigns that don't meet a minimum CPM I have set for that ad network.

That's where I'm confused. I currently have a chain of VCM -> Burst Direct but I'm most probably going to eliminate BD because of their low fill rate.

I always thought VCM displays ads from the highest paying to the lowest paying. Therefore, there would be no purpose in unchecking low paying ads.

Someone correct me...

**charlesmartel** · 10-01-2006, 04:54 AM

I've found that unchecking the low-paying ads can improve your CPM. Give it a shot. Also, look for another CPM provider to put in your chain. I'm looking into RevenueCPM.

**imported_Max** · 10-02-2006, 07:36 PM

Quote:

Originally Posted by charlesmartel

I've found that unchecking the low-paying ads can improve your CPM. Give it a shot. Also, look for another CPM provider to put in your chain. I'm looking into RevenueCPM.

I'll give it a shot but it doesn't make much sense to me.

At the bottom of a campaign page of VCM it says:

Quote:

Ads that have higher Effective CPM(eCPM) will usually be delivered first, followed by ads of a lesser eCPM.

Unless that "usual" isn't so usual, it should display high paying ads first.

**JeremyTang** · 10-04-2006, 12:53 PM

Has anyone used Revenue Pilot, Admedian, or Paypopup.com? Excluding popup ads, how are their CPM rates?

And sorry for the newb question but... what software are you guys using to set up those chains?

**pantyholic** · 10-27-2006, 05:52 PM

Quote:

Originally Posted by JeremyTang

Has anyone used Revenue Pilot, Admedian, or Paypopup.com? Excluding popup ads, how are their CPM rates?

I have used RevenuePilot and there was a large thread here that looks as if its been removed praising their payments, but the thread starter included referal urls.
However I have been with them for two weeks, they have ignored my contact with them questioning their laughable low payments, 10 times worse than Clicksor, so my answer to you is dont believe the hype and the $1 to $2 per click rubbish
In two weeks I have earned $4-83 some of my clicks have been reduced down to %40 a day valid, and believe me I do not cheat or ask members to click on them.