CPM

**imported_Max** · 09-12-2006, 04:44 PM

Hi,

I'll be honest: I'm not too into CPM ads. I don't really fiddle with the settings as much as I should, which probably results in a lower CPM.

I was checking through my stats and I noticed my eCPM of a box ad is at about $.65c. I haven't tested Burst's 300x250 eCPM yet but it may be worth a shot.

First off, is it legal to mix Burst/Valueclick media? Meaning as, can I have a VCM ad as well as a Burst ad on the same page?

Secondly, how can I set it so when Valueclick's inventory is below a certain CPM, show Burst ads?

Thanks a lot

Edit: I just want to make sure I get this right: Valueclick will display ads in decreasing CPM? If so, I'm wondering why a few .05 eCPM ads have displayed (judging by the ad impressions). I think if I defaulted those to Burst, I'd make a bit more money (if possible).

**JeremyTang** · 10-13-2006, 08:52 PM

Is that 0.65 CPM rate with Valueclick?
I had the same question about chaining CPM providers... I looked into it a bit, but haven't tried it out myself, but I noticed that some providers allow you to enter code that can be executed if the CPM drops below a certain rate. Presumably this is where you would put the code of your next provider.

Feel free to correct me if i'm wrong on this!

**imported_Max** · 10-14-2006, 08:46 PM

Hi Jeremy,

This thread is a bit old. Not sure why I didn't update it. I figured it out but my 2nd tier (BurstDirect) wasn't able to fill enough of the impressions.