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I noticed when I look at statistics from several different networks that there is a discrepancy in the traffic they get/send.
For example, my first tier network may say that there were 100,000 default impressions given to the 2nd tier network last week.
The 2nd tier network says they received 90,000 impressions and gave 40,000 impressions to the 3rd tier.
The 3rd tier says they received 30,000 impressions.
What's going on? It seems like I'm loosing traffic between the cracks every time I switch networks. Is this normal? Is there something I could do to stop it?
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