CPM

**sixty6** · 01-10-2007, 01:32 AM

A lot of people have been complaining about ValueClickMedia paying out horribly. Here is what I did:

Logged into my VCM and choose the advertisement you display
If you think you don't get a ton of clicks, uncheck the CPC Ads (you can figure it out by previous records).
Choose the high-paying advertisements and those with a good CTR (this takes a bit of testing)
Do this for your other advertisement boxes as well

Also, if you want to try out another network which pays around the 1/2 the rate of ValueClickMedia, try CPX Interactive. It can be useful if you put a ton of advertisements on your website

**bigdnl** · 01-10-2007, 02:46 AM

very nice tutorial, will be using this later

**DLGx** · 01-11-2007, 01:54 AM

ValueClick CPC ads suck, if you look at which ads are clicked it's not the CPC ones, noone ever clicks them, and that's why they are CPC ads lol

**sixty6** · 01-11-2007, 08:57 AM

Yeah, I think there is a filter which lets you weed out all the CPC Ads. I do mine by hand though :P

**DLGx** · 01-11-2007, 10:17 PM

Quote:

Originally Posted by sixty6

Yeah, I think there is a filter which lets you weed out all the CPC Ads. I do mine by hand though :P

Yeah there is a filter :-P

**sixty6** · 01-13-2007, 12:36 PM

Well the reason I do it by hand is that I do accept a few CPC Ads for the Medium Rectangle, since I place that next to all my games and they get a ton of clicks and earn more from that, rather than the CPM Ads

So I look for ads with a high-paying rate as well as something which doesn't slow down the game..

**Cyrix** · 01-13-2007, 03:40 PM

CPX interactive is a ok company. They do pay up, but their rates are awful. When you join you'll see upwards to $.25 eCPM, but as soon as they find out that your site is taking in large impressions they lower it to $.05 eCPM its ridiculous, find a better company or use adsense.:thumbdown:

**sixty6** · 01-13-2007, 04:46 PM

I'll give them a chance, since I need another good CPM Company and they took me in

They only pay 1/2 of what VCM pays me though..

**DLGx** · 01-13-2007, 09:12 PM

Quote:

Originally Posted by Cyrix

CPX interactive is a ok company. They do pay up, but their rates are awful. When you join you'll see upwards to $.25 eCPM, but as soon as they find out that your site is taking in large impressions they lower it to $.05 eCPM its ridiculous, find a better company or use adsense.:thumbdown:

CPX is using the Yield Manager media platform, same as a lot of other networks do. It has this dynamic CPM model so your eCPM is based on your click and conversion rates...which means eCPM of 0.10 or just above for the average site I think. Yield Manager fills all inventory, that is positive.

**sixty6** · 01-13-2007, 09:14 PM

Quote:

Originally Posted by DLGx

CPX is using the Yield Manager media platform, same as a lot of other networks do. It has this dynamic CPM model so your eCPM is based on your click and conversion rates...which means eCPM of 0.10 or just above for the average site I think. Yield Manager fills all inventory, that is positive.

oh really? Do they take the conversions into consideration as well or only your CTR?

**DLGx** · 01-13-2007, 09:23 PM

Quote:

Originally Posted by sixty6

oh really? Do they take the conversions into consideration as well or only your CTR?

Conversions too from what I've seen and remember when reading about yield manager.....had some days where I've had one or two good conversions and the eCPM has been 0.60 or so...but it's rare, I average 0.10 or something from both CPX and Bannerconnect. Click rate is much lower than what you get from ValueClick, lower quality ads.

**sixty6** · 01-13-2007, 09:29 PM

I've gotten more clicks with CPX (I just checked) and I place ValueClickMedia in more prime spots. And VCM gives me more though :P That's just weird..

**DLGx** · 01-13-2007, 09:33 PM

Quote:

Originally Posted by sixty6

I've gotten more clicks with CPX (I just checked) and I place ValueClickMedia in more prime spots. And VCM gives me more though :P That's just weird..

That's like against nature or something