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Originally Posted by saminj
Hello. Does anyone know how do the companies determine their CMP price?
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A company will define it numerous way. Different industries, target audiences and web visitor demographics can all be factored into the CPM rates.
Generally the less targeted the lower the CPM rate and the broader the appeal to advertisers looking to brand.
If it is highly targeted audiences then CPM can be $10+, but if not very targeted then $1-$3 range is common.
Other factors are the scale of traffic, with higher traffic websites able to offer lower CPM to attract more advertisers by making it more affordable to advertise but keeping it highly targeted.
My advice to you if you are wanting to try and attract direct advertisers is to check the market rates for your niche area. You can do this by checking out the best sites as well as some smaller sites and finding out what advertising rates they charge (and can figure reasons out why they charge different prices).
From this you would be able to get an average mean price for CPM in your industry and then you just need to justify why your site is worth advertising at that rate. |
CPM pricing!
