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I'd say sit on it. I get annoyed every time I see people with huge lists of completely crappy domains they're trying to sell, but that's actually a really nice domain name. It wouldn't hurt if you started to drive traffic to it though. Throw up a couple of simple articles about blu-ray as a blog, and try and get a little bit of traffic going to it. They can only help the domains value if there is already some traffic going to it.
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