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Okay. These days there are a lot of great extensions. But I did market research for an internet company (name I can't disclose), but the company used the extension "dot-net."
Almost everyone I talked to, as I was about to tell them the domain name, sighed, "I know, I know - dot-com."
"No," I responded, "It's actually dot-net."
You can get away with dot-net, because almost every name is available, but visitors will invariably accidentally punch in dot-com, then think something's wrong with the site.
If possible, I like to use dot-net for what it was originally intended: net (internet). So, I use that extension for nameservers a lot. However, I must confess, that if the dot-com was not available and was also not up-and-running, then I have settled for the dot-net.
Dot-org gives a sense of legitimacy to a site; however, the same problem exists, surfers usually punch in dot-com first.
Dot-biz and dot-us might be memorable, but I do not feel extremely comfortable with them, and I don't own any dot-biz names, and I think I have one or two dot-us names.
I agree with an earlier post above: dot-info has potential, particularly if info is the main thrust of the site. The problem is getting it to catch on. Currently dot-info are the least expensive names on the net. Right now at GoDaddy, I think you can get them for like $0.99 per year - so for the normal price of a domain name, you can get a dot-info for 10 years, and think about it, by then surfers will be more savvy with the broad array of extensions now available, and dot-info and do-biz will seem like old pals, not to mention dot-net and dot-org!
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