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Only the income that come directly through the source you are looking to buy would count towards the valuation.
For example: If the entire festival generates $500,000 but only 10% of that is from the website then the valuation should be on the 10% part.
This is why a business accountant should be looking at the actual accounts, so you are not paying an arbitary amount judged on the dubious idea that a "name" is worth something and the utterly useless toolbar PR value is worth anything.
There also needs to be legal safeguards to protect you from the festival operators taking the income producing factors elsewhere after the sale for an agreed period, otherwise you will be buying something that has no "ingoing" for an inflated price.
You need accountants and a legal advisor NOT a forum thread and some "guesstimating" sites.
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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
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