How important is the domain name to a successful business?

Say youre selling footballs

and footballs.com is taken ...

What other steps can you take to make good sales?

Any opinions?

That Aussie Bloke

How important is the domain name to a successful business?

Very important. Makes the business look more professional and gives an easier name to remember when customers want to go to your website.

What other steps can you take to make good sales?

Most generic domain names, like footballs.com, have been taken. Use your company name or come up with something creative, yet short that you can put on your business card, in advertising, etc.

If the generic names are taken, use a name-spinner to get ideas for more creative names. For example, try http://www.whois.sc/name-spinner/?q=football

Thanx heaps!

Those are very cool suggestions!

That Aussie Bloke

Domain name gives creditability to your business. Domain name also shows your advanced thinking. The right domain name will definitely attract your business. Domain name is also important to build your brand.

Say youre selling footballs

and footballs.com is taken ...

Well searchengine.com was taken when Google came about, and they seem to have done alright for themselves.

The right domain name can make the world of difference, but the right domain does not have to be the top generic phrase. In fact - if doesn't even have to be related.