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I think it's always better to do that. I sell for people who do both, and I find that people who are willing to let a sale be made on-site have about 1000% higher growth of clientbase. I have been working on both types of sale for several years.
However up to a point it does depend on your services. But the important thing is to try and have a spread of products/services that means you can have both types of sale going on for you (as I have - although for me it's because I always sell on behalf of people - always moving someone else's goods or services).
Increasingly, since an online sale is cheaper (no phone call, no journey), easier (no phone call, no journey), faster (no phone call, no journey) and we are in a recession in which people have less money (need to be cheaper), less time due to overwork (no time to journey, or to stop and make a call) I would try and favour the online sale method personally. My money in that field is in high growth and in the other area, for many reasons, it is in decline.
Also if you use performance marketers (like me) you can only properly track our efforts and pay us fairly if you are making the bulk of sales online.
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