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how much does the site earn? (after operating expenses of course)
that's in REAL money.
Not in things that have NO intrinsic value such as "page views", PR, "Alexa rank", these are just imaginary values that have no bearing on how much some one should pay for a site.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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