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I have hundreds of articles like this.
In stead of asking your friends and fellow web designers.
Why not ask one hundred people that like to shop on line.
Ask them why they abandon shopping carts. (or don't even get to the cart)
I think you overrate the problem of complication. Surely by now in 2010 with millions of people shopping on line, they know how a shopping cart works.
I agree you need to build up trust.
I agree you need to be upfront with costs etc.
But I am the last one to talk as my online shop is not yet very successful !
Last edited by Digmen1; 01-03-2010 at 02:46 PM..
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