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HOW EXACTLY would an advertisment that is ONLY going to be seen by people in a relatively small locale be "better" than one that maybe shown globally.
Now if you have a crockery shop in Winslow (in Cheshire) then having your advert seen around town will be far more beneficial to your business than having your advert seen in Winslow, Arizona.
I think your question does demostrate one thing though.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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