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If you're a not a developer like me, yet you have a great idea for a web app (backed by market research to verify its commercial viability), what are the possible avenues for bringing the project to life?
I know, initially at least, the venture capital option is not a realistic one because I will be written off since I will be outsourcing the development of the site to someone else. Because I won't be a person with tech experience or business experience in starting a tech startup I will not be taken seriously.
So what can someone in my shoes do to bring his idea to life? Could I go to a web development company and license my idea to them like one would license an invention of a physical product? Could I find some other kind of investor and offer equity in the company if they fund the development of the site?
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