eCommerce Tycoon

**mikenash200** · 12-07-2011, 08:31 AM

It is or can be relatively simple to drive traffic to a sinegle 'themed' site such as an info site because you can choose a specific keyword(s) to target, but how do you drive traffic to an ecommerce store that sells hundreds of different products such that it will be next to impossible to target a specific keyword to try and get ranked via backlinking?

**Digmen1** · 12-07-2011, 04:27 PM

I suppose the only way is to run text or banner ads or get some affiliates.

This is something I am trying to do with a low budget.

**amazonian** · 12-07-2011, 04:34 PM

"ecommerce site" is not very specific. Do you sell hundreds of items or one item? Technically, selling anything on a site makes it an ecommerce site.

Without know more about your business, I'll share that I write articles and blog posts to drive (or attract) traffic. It has worked well for me.

**chrishirst** · 12-07-2011, 05:45 PM

It doesn't matter "what type" of ecommerce it is or what the product is. The answer is the same in all cases.

You ADVERTISE!!!

**algozone** · 12-08-2011, 12:28 PM

Think how you can keep customers on your site and come back as well. You can waste money on the advertising but with no ROI.

**Benmoore47** · 12-19-2011, 03:53 AM

You must learn how to do the SEO thing. It is the most cost effective marketing strategy on the web.

**Digmen1** · 12-20-2011, 04:10 PM

Quote:

Originally Posted by algozone

Think how you can keep customers on your site and come back as well. You can waste money on the advertising but with no ROI.

What about if you have a product like mine where they will probably only want to buy once ?

**thetechie13** · 01-03-2012, 03:59 AM

Here are the things i would suggest

1) SEO
2) Affiliates
3) Use eBay to sell
4) Use PPC

Use most of the options according to your budget

**keralahmart** · 01-03-2012, 04:09 AM

SEO Ans PPC is enough to get healthy traffic.But you need to do this as a ongoing process

**showkatahmad** · 01-06-2012, 08:20 AM

promoting the products or services through different mediums likes SMO etc

**JoeVlcek** · 02-13-2012, 11:46 PM

I like doing seo for e-commerce sites. The products usually rank well for many long tail keywords if you have your site set up well.

Set up your main page to rank well for good mid competition keywords that describe the subject of your site. Your products should be broken into main categories. These main category names should be good keywords. This way the urls for the categories look like, site.com/keyword. Product pages should have a carefully chosen keyword in the title and url.

Each page should have great content. The best content for product pages, aside from detailed information on the product, is reviews so get as many as you can.

Building authority/good backlinks to the main page and category pages will flow juice to the product pages. This is how amazon product pages rank #1 even when they have no backlinks pointing to them. The site structure helps push juice to the product pages and those pages are easy to rank for low competition keywords.

You end up with hundreds or even thousands of product pages ranking for long tail keywords and these keywords convert like crazy.

**chrishirst** · 02-19-2012, 04:56 PM

Quote:

Building authority/good backlinks to the main page and category pages will flow juice to the product pages. This is how amazon product pages rank #1 even when they have no backlinks pointing to them.

Not quite, people link naturally to Amazon product pages.

**JoeVlcek** · 02-20-2012, 06:14 PM

Quote:

Originally Posted by chrishirst

Not quite, people link naturally to Amazon product pages.

Not always. I have seen many Amazon pages rank #1 with 0 links to the page.

**atcomaartltd** · 03-01-2012, 05:26 AM

SEO is must for it. But product submission and product image uploading is very useful. And of course social media sites are very help for any e-commerce business.
Each of the product should be shared on facebook, twitter and other social media sites. And advertising by classifieds are very useful.

**tchnoguru** · 03-07-2012, 02:33 AM

this is the most difficult thing to do... as drive traffic to an commerce website..

you should run ads, mailers, post at social networking websites, submit your websites at directories etc

**dinnel** · 03-07-2012, 10:42 PM

Packaging and advertising is the only way which must be passed in electronic commerce

**chrishirst** · 03-08-2012, 05:18 PM

Quote:

Originally Posted by tchnoguru

this is the most difficult thing to do... as drive traffic to an commerce website..

you should run ads, mailers, post at social networking websites, submit your websites at directories etc

You don't need to drive "traffic" to ecommerce pages you need to drive buyers.