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Need Basic knowledge on generating revenue
Old 07-11-2006, 12:48 PM Need Basic knowledge on generating revenue
Junior Talker

Posts: 2
Name: Mike
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Hi All,

I have recently decided that I want to have a website created so I can highlight my local music scene. I want to sell local artist music through the site as well as offer streaming audio and forum functions. I have been qouted a price that is really high ($10,000+). And I figure if im going to put that kind of money out I need to know for sure how I am going to replace it. I don't mind waiting a while before I start making money I just need to get an idea on what are my options to get revenue generated. Any help from you guys would GREATLY appreciated.

As far as right now I have emailed some sites that I look at alot hoping maybe they can share with me some information on how they do it. I figure that method would pay off being they are doing something similar to me. But unfortunately I haven't gotten any responses.

Mike
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Old 07-11-2006, 07:49 PM Re: Need Basic knowledge on generating revenue
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Welcome to the forums!

I doubt whether other music site owners will share how they do things with you - especially if they are in competition to you! What you are proposing will take a lot of money to set up and 10,000 is not unreasonable for a custom solution. If the business takes off it might take 2-3 years until you turn a profit so you will need some capital you can afford to lose.

As I see it you would need a dedicated server with plenty of bandwidth/data transfer, and as you want to stream audio as well you will need to relevant server side facilities. For a decent server you will pay $99 per month upwards, if you wanted a managed server $199/mo upwards.

You could run your site on 3rd party software which will cut down on your startup costs, have a look at these options..

http://www.musicboxv2.com/
http://www.jamroom.net/
http://easybe.com/

What do you mean by "local"? The size of your catchment area will dictate how much you can grow in the future. The smaller the area the less artists you can sign up and therefore income possibilities start to get limited. Of course, concentrating locally will attract a niche audience.

Income possibilities:

1. Artist accounts - artists pay for the ability to sell their work online and their account facilities. In essence you would offer them the facilities and the publicity. You could offer different account levels where the user gets more facilities the more they pay.

2. Audio tracks sales - any sales you make would go to the artist but you retain a commission on every track sold.

3. Supplement income with Google ads, and when your site gets busy, paid ad spots.

Expenses:

1. Server/bandwidth costs and maintenance
2. Support time
3. Marketing
4. Site design and updates

You'd need to work out a business plan, see what your total costs are going to be and then calculate how many accounts and downloads you need to sell to cover them. If your monthly costs are $300 you would need to sell 300 tracks (10 a day) at $1 each, just to break even.
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Old 07-11-2006, 08:57 PM Re: Need Basic knowledge on generating revenue
Junior Talker

Posts: 2
Name: Mike
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Thanks for such a detailed response I really appreciate it. You were dead on in regards to limiting the revenue. Cause I had initially dreamed up a site which would focus on the local scene. But as I started to dwell on it I figured this was going to have to grow so, I figured for now I could start out there and gradually expand as the site dictates growth.

I am going to talk with the people whom are going to host so I can understand the costs per month. Cause I was warned about the bandwidth issues in regards to the streaming of audio.

I figured I would have to charge the artists to create special "band" pages. Which essentially would allow them some ability to post tracks and setup pages where one could hear their new material and what not.

And I did some reading up on google's adsesnse and figured I would have to implement that.

Believe it or not one of the sites directors actually responded I mean they may or may not be big but I felt like they helped me being I know nada about online revenue. They told me I would have to look to the local artists or maybe even business's to pay for advertisements and initially start on some sort of commission sales and work something out from there. Anyways, thanks alot for your help if you have any more tips I would could use all the help.
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