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People pay for this kind of stuff because if they want to make money, they should atleast look profressional. Yes, they can do it themselves, and many people do, and most of those businesses fail within the first 5 years. Many people like custom work done, or a custom template, so it doesnt look like you slapped down $50 to buy one. Oh ya, that will make you look good, trying to get people to spend money in your cart, when it is obvoius to them that you cant even put in the money to take yourself 'out of the crowd'.
Another reason, SALES, you dont just build a cart and they will come, its called SEM and SEO, and unless someone plans on sitting down and reading about it, many people just dont want to deal with it. You would not get a mechanic to fix your gas lines in your house would you? no? so dont try to become a business person just because you have an idea to sell something. Take it to the people who know how to get it sold.
80% of sales come from search engines, well, if you are not marketing properly, and dont have the proper SEO to get you on atleast the firt 3 pages of search results, well, you might as well pack in your towel and cut your losses, because your cart will do nothing but cost you money, i.e. hosting and such.
Defeats the purpose of the site doesnt it? if no money is coming in, but money is going out for it?
in short, IMHO, if you want something done right, get someone who knows what they are doing. Time is money in business after all, the more time one spends trying to figure out what is going on, the less money they will make. Again though, without proper knowledge of SEM and SEO, they are dead in the water anyways
now, i could be wrong, and the last 9 years of experience in the business could have completely mislead me, but, it is very unlikely.
just my opinion
Tanya
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