It all depends on what you're selling, your prices and your commitment to managing the process of being in the comparison engines. The real problem with CSE's is that there are lot of them, and they all use different formats, statistics and cost money -- its hard to manage, and can cost you money. However, and we've been doing this for a while on our site which sells diesel filters and parts, we manage the process by using a tool called ChannelBrain, ChannelBrain does all the hard work for us. Once your inventory is in ChannelBrain, you basically syndicate to all the shopping channels, and its just a click of a button. The product has really cut out the part that costs money (time), and best of all allows us to look at our inventory and not syndicate products that are not performing well because it has a reporting function which shows clicks to your products, conversions etc.
Let me give you an example: Prior to using the tool, we had no idea where the sales were coming from, we had to go to each shopping engine to figure that out, and not all the data was reliable. Once we started using the tool, we had one place to see all the data coming in from ALL the shopping engines, and we also see the sales (or non-sales!) and are able to make intelligent decisions on the information so that we're not losing our shirt.
Numbers? We've been able to bump our sales by 25% - 30% and have it cost between 8% - 10%... not bad. Before the tool, we were losing money... so its well worth it.
gary
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