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I disagree with due respect. College students kind of have lot of money to spend. They spend money from parents, or loan money.
If you wanna sell something to them you have to sell very trendy, up-to-date latest fashion things. Not too cheap stuffs.
For example brand name jeans, shoes etc etc. Books you wont probably make much money unless you plan to buy from them and sell to them online. You have to open a booth or something at the college to promote your business.
There are many things you can do. Where is your target location?
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